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Researchers and social scientists also use demographics, whose principles enable surveying and analysis of individual and group behaviour at a deep and complex level.
The term originated in the 1950s and since the late 1980s in Britain has become synonymous with the 'house' and 'techno' dance scene. E.g."It may be a classic but that tune's been rinsed, play something new will you? A basic assumption, and probably a proven accepted principle within demographics, is that people living in similar 'neighbourhoods' (US, 'neighborhoods') generally exhibit similar lifestyle and spending tendencies.This enables businesses and other providers of services to adapt and 'target' their offerings and communications according to geographical areas, and/or in other ways so as to understand, communicate and deliver the most relevant offerings to the most relevant people.Terms like 'ABC1' - as a definition of consumer types - are often used to describe a profile of users or target customers.Demographical and social grade definitions enable the classification and measurement of people of different social grade and income and earnings levels, for market research, targeting, social commentary, lifestyle statistics, and statistical research and analysis.
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